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Can you use MBTI to profile clients?
I mean you could, but a mood ring will work just as well.
Mar 28
•
Paul Russell
6
2
Does store layout actually change what people buy?
(Yes, it does)
Mar 16
•
Paul Russell
5
1
Scammers always end their prices in a 7.
But why do they actually do this?
Mar 6
•
Paul Russell
6
Are we witnessing the death of aspiration in luxury?
Luxury Academy Newsletter
Feb 26
•
Paul Russell
10
1
Why Your Best Clients Ignore "Limited Edition"
The lie of scarcity
Feb 20
•
Paul Russell
9
Newsletters
View all
Can you use MBTI to profile clients?
I mean you could, but a mood ring will work just as well.
Mar 28
•
Paul Russell
6
2
Does store layout actually change what people buy?
(Yes, it does)
Mar 16
•
Paul Russell
5
1
Scammers always end their prices in a 7.
But why do they actually do this?
Mar 6
•
Paul Russell
6
Are we witnessing the death of aspiration in luxury?
Luxury Academy Newsletter
Feb 26
•
Paul Russell
10
1
DiSC Assessement - Real or Fake?
Insightful or Complete Nonsense?
Feb 14
•
Paul Russell
3
2
Should You Change Your Accent to Get Ahead?
This is usually code for: “Should I try to sound posh?”
Jan 9
•
Paul Russell
7
2
1
16:29
Discounting in December? You’ve Already Lost
The more you discount, the less people trust your price.
Dec 19, 2025
•
Paul Russell
3
1
13:47
Desire, Interrupted
Why too much visibility makes even luxury feel ordinary.
Dec 5, 2025
•
Paul Russell
4
25:48
NLP’s Borrowed Credibility. How It Steals the Language of Science
But it only sounds scientific to people who’ve never actually met any scientists.
Nov 21, 2025
•
Paul Russell
8
2
Luxury Academy
Sharp, psychology-led insights into luxury consumer behaviour, giving you practical ideas, smart observations, and just enough irreverence to keep it interesting.
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Luxury
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Today is Ganesh Chathurti in India.
As a child, the first day of Ganesh Chathurti was the best day of the whole year.
Aug 27, 2025
•
Paul Russell
3
Luxury brands get personalisation wrong.
Algorithms mistake coincidence for obsession. In truth, most luxury purchases are gloriously irrational one-offs.
Aug 18, 2025
•
Paul Russell
4
Reviews are for people who think Yelp is a power move.
The wealthy operate in a different economy entirely, one without comment sections and where reputations are made and removed over martinis.
Aug 15, 2025
•
Paul Russell
1
Once upon a time, you could spot wealth from across the room
But now? Now it’s a mess.
Aug 14, 2025
•
Paul Russell
If you have to label it, it's not luxury.
If you have to advertise it, it’s not exclusive
Aug 11, 2025
•
Paul Russell
4
Starting an OnlyFans would be a marvellous idea.
There was some pearl-clutching, naturally.
Aug 9, 2025
•
Paul Russell
The psychology of anarchy
When it comes to scones, there are two kinds of people
Aug 5, 2025
•
Paul Russell
Expectation Bias
Perception’s a ruthless little tyrant. It decides who you are before you do.
Aug 4, 2025
•
Paul Russell
3
29:09
The Psychology of Pricing
Watch now | LUXURY ACADEMY NEWSLETTER.
Aug 1, 2025
•
Paul Russell
6
1
Conflict can be a spectacular sport when played well
It always amuses me when luxury brands react to complaints like guests on Jeremy Kyle waiting for the lie detector results.
Jul 28, 2025
•
Paul Russell
1
Crisp Musings
There’s something deeply suspicious about someone who chooses Ready Salted
Jul 27, 2025
•
Paul Russell
1
Good lord man, of course upgrade me.
I respond to the word upgrade the way others respond to 'fire' or 'free'.
Jul 27, 2025
•
Paul Russell
2
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