There’s a delicate art to growth in the luxury or advisory world. Too loud, and you look needy. Too quiet, and you vanish entirely. The trick is to be seen just enough that the right people remember you, and to make them feel clever for noticing.
In the newsletter this week, we dissect the subtle machinery behind ‘quiet selling’. Why the best clients never comment on your posts. Why self-promotion done badly smells like a 90s infomercial. And why the most effective brand-building often looks like you’re doing nothing at all.
Think of it as reputation composting. You keep scattering intelligent, useful fragments into the world, patterns you’ve spotted, shifts in behaviour only you could notice, and you let them break down into credibility over time. No shouting. No magic-bean case studies. Just visible thinking, quietly accumulating until the right person decides you’re the one.
Paul
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PS. The louder someone shouts, the less expensive they usually are…
PPS. Have a burning question you’d like me to answer? CLICK HERE
