I did something I rarely do, I agreed to be interviewed on a podcast! Iām usually too much a control freak not to be in the interviewer seat š
AI can make a small business faster, cheaper and more efficient. But it can also quietly remove the very things clients were paying you for.
In this conversation, with Nataliya Shalygina, we chat whether business owners should not ask only where AI can save time, but what each client interaction is actually doing.
The danger is not AI itself. The danger is using the same tools, in the same way, as everyone else, until your business becomes more competent but less distinctive.
We chat at trust, judgement, client relationships, premium service, luxury positioning, self-service portals and the hidden cost of automation. I think we settled on a pretty simple commercial question: if AI makes everything easier to produce, what becomes more valuable?
Have a watch!