Archive - Luxury Academy

August 2025

What’s the best way to get PR or to get myself featured in magazines or newspapers?

Expecially when you don't have a lot of money for advertising or promotion.

Aug 31 •

12:47

Today is Ganesh Chathurti in India.

As a child, the first day of Ganesh Chathurti was the best day of the whole year.

Aug 27 •

Luxury Academy Newsletter. The Most Terrifying Sound in Luxury? Silence.

In luxury, the true death knell isn’t noise, it’s silence.

Aug 22 •

8:05

Luxury brands get personalisation wrong.

Algorithms mistake coincidence for obsession. In truth, most luxury purchases are gloriously irrational one-offs.

Aug 18 •

Reviews are for people who think Yelp is a power move.

The wealthy operate in a different economy entirely, one without comment sections and where reputations are made and removed over martinis.

Aug 15 •

How to grow without looking like you’re trying

The louder someone shouts, the less expensive they usually are.

Aug 15 •

9:37

Once upon a time, you could spot wealth from across the room

But now? Now it’s a mess.

Aug 14 •

If you have to label it, it's not luxury.

If you have to advertise it, it’s not exclusive

Aug 11 •

I want to attract HNW Clients

But I've no idea how to do it.

Aug 9 •

17:48

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