Should You Change Your Accent to Get Ahead?

This is usually code for: “Should I try to sound posh?”

Jan 9 • Paul Russell

4

1

1

December 2025

Discounting in December? You’ve Already Lost

The more you discount, the less people trust your price.

Dec 19, 2025 • Paul Russell

2

1

16:29

Desire, Interrupted

Why too much visibility makes even luxury feel ordinary.

Dec 5, 2025 • Paul Russell

1

13:47

November 2025

NLP’s Borrowed Credibility. How It Steals the Language of Science

But it only sounds scientific to people who’ve never actually met any scientists.

Nov 21, 2025 • Paul Russell

7

25:48

Prestige anxiety.

The very quiet but very real panic of wealthy clients.

Nov 14, 2025 • Paul Russell

4

10:00

Because You’re Worth It. Apparently.

Beneath the gloss and craftsmanship lies a far older business model: comfort for the anxious.

Nov 7, 2025 • Paul Russell

8

1

12:58

October 2025

Corporate Fortune Telling

The pop psychology that keeps bad science in business.

Oct 26, 2025 • Paul Russell

9

1

15:30

The Myth of Loyalty (and Other Fairy Tales Told in Boardrooms)

Brands love to believe clients stay for love. More often, it’s because leaving requires effort.

Oct 18, 2025 • Paul Russell

5

3

8:41

Most Colour Psychology is Nonsense

The Myth of Colour Psychology

Oct 11, 2025 • Paul Russell

5

11:43

Two Labradors, a Turner, and the Death of Taste

Because in luxury, selling out isn’t profitable, it’s terminal.

Oct 3, 2025 • Paul Russell

6

1

9:46

September 2025

Halfway luxury is fatal

Don’t fake heritage, don’t panic-discount, don’t call yourself “Luxury Whatever.” It’s better to be an honest Greggs than a dishonest Gucci.

Sep 29, 2025 • Paul Russell

9

12:12

Why Gatekeepers Hold the Real Power

Selling to Ultra High-Net-Worth Clients

Sep 19, 2025 • Paul Russell

3

9:13