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How to Set Your Prices as a Luxury Service Provider Without Guessing
Most service businesses set their prices using a mixture of guesswork, what they charged last year and what they think clients will tolerate.
Aug 27
•
Paul Russell
5
How to Fix a Bad Online Presence (Even with No Budget) with Sandra Baas
Why "Be Yourself" is Terrible Advice for Personal Branding
Aug 23
•
Paul Russell
5
Luxury vs. Premium
Why words matter and why 'high-end' Is a stupid way to describe your business
Aug 18
•
Paul Russell
9
What content should I post when I sell a service?
The Content Framework for Small Business Owners Who Don’t Know What to Post
Aug 14
•
Paul Russell
9
1
What to tell a client when you can't fit them in for a month
And the homework you should be setting people while they wait
Aug 10
•
Paul Russell
4
Why some high prices are accepted and others aren’t
The psychology of premium pricing
Aug 5
•
Paul Russell
7
1
July 2026
The Digital Showroom
Selling Luxury From Anywhere Online
Jul 31
•
Paul Russell
6
How can I dress to look more expensive?
Do I have to spend a fortune?
Jul 27
•
Paul Russell
5
Does your company need a heritage story to sell luxury?
Probably not.
Jul 21
•
Paul Russell
11
2
How to Charge Higher Prices
When You Sell A Service And Not A Physical Product
Jul 14
•
Paul Russell
10
June 2026
What Your Price Says About You As a Luxury Business
Get it wrong and you'll fill your client base with people who’ll haggle and quibble
Jun 19
•
Paul Russell
11
May 2026
Should you follow up or not?
The psychology of reactance.
May 17
•
Paul Russell
12
2
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