Because You’re Worth It. Apparently.

Beneath the gloss and craftsmanship lies a far older business model: comfort for the anxious.

3 hrs ago • 

Paul Russell

12:58

October 2025

Corporate Fortune Telling

The pop psychology that keeps bad science in business.

Oct 26 • 

Paul Russell

7

15:30

The Myth of Loyalty (and Other Fairy Tales Told in Boardrooms)

Brands love to believe clients stay for love. More often, it’s because leaving requires effort.

Oct 18 • 

Paul Russell

4

3

8:41

Most Colour Psychology is Nonsense

The Myth of Colour Psychology

Oct 11 • 

Paul Russell

5

11:43

Two Labradors, a Turner, and the Death of Taste

Because in luxury, selling out isn’t profitable, it’s terminal.

Oct 3 • 

Paul Russell

6

1

9:46

September 2025

Halfway luxury is fatal

Don’t fake heritage, don’t panic-discount, don’t call yourself “Luxury Whatever.” It’s better to be an honest Greggs than a dishonest Gucci.

Sep 29 • 

Paul Russell

9

12:12

Why Gatekeepers Hold the Real Power

Selling to Ultra High-Net-Worth Clients

Sep 19 • 

Paul Russell

3

9:13

Savile Row Isn’t Just for Rich Old White Men

People still imagine Savile Row as a line of ancient men with pins in their mouths and measuring tapes draped like clerical stoles, murmuring about…

Sep 13 • 

Paul Russell

1

28:32

Is loud luxury making a comeback?

Has TikTok made luxury feel more relatable?

Sep 6 • 

Paul Russell

7

13:20

August 2025

What’s the best way to get PR or to get myself featured in magazines or newspapers?

Expecially when you don't have a lot of money for advertising or promotion.

Aug 31 • 

Paul Russell

18

2

12:47

Today is Ganesh Chathurti in India.

As a child, the first day of Ganesh Chathurti was the best day of the whole year.

Aug 27 • 

Paul Russell

1

Luxury Academy Newsletter. The Most Terrifying Sound in Luxury? Silence.

In luxury, the true death knell isn’t noise, it’s silence.

Aug 22 • 

Paul Russell

6

1

8:05