Are we witnessing the death of aspiration in luxury?

Luxury Academy Newsletter

Feb 26 • Paul Russell

7

1

Why Your Best Clients Ignore "Limited Edition"

The lie of scarcity

Feb 20 • Paul Russell

8

DiSC Assessement - Real or Fake?

Insightful or Complete Nonsense?

Feb 14 • Paul Russell

3

2

When to fire a client

Watch now | When good money isn’t worth the bad behaviour.

Feb 8 • Paul Russell

5

2

1

12:35

January 2026

Should You Change Your Accent to Get Ahead?

This is usually code for: “Should I try to sound posh?”

Jan 9 • Paul Russell

6

2

1

December 2025

Discounting in December? You’ve Already Lost

The more you discount, the less people trust your price.

Dec 19, 2025 • Paul Russell

3

1

16:29

Desire, Interrupted

Why too much visibility makes even luxury feel ordinary.

Dec 5, 2025 • Paul Russell

4

13:47

November 2025

NLP’s Borrowed Credibility. How It Steals the Language of Science

But it only sounds scientific to people who’ve never actually met any scientists.

Nov 21, 2025 • Paul Russell

8

2

25:48

Prestige anxiety.

The very quiet but very real panic of wealthy clients.

Nov 14, 2025 • Paul Russell

4

1

10:00

Because You’re Worth It. Apparently.

Beneath the gloss and craftsmanship lies a far older business model: comfort for the anxious.

Nov 7, 2025 • Paul Russell

10

1

12:58

October 2025

The Myth of Loyalty (and Other Fairy Tales Told in Boardrooms)

Brands love to believe clients stay for love. More often, it’s because leaving requires effort.

Oct 18, 2025 • Paul Russell

5

3

8:41

Most Colour Psychology is Nonsense

The Myth of Colour Psychology

Oct 11, 2025 • Paul Russell

5

11:43