How to Charge Higher Prices

When You Sell A Service And Not A Physical Product

Jul 14 • Paul Russell

3

June 2026

What Your Price Says About You As a Luxury Business

Get it wrong and you'll fill your client base with people who’ll haggle and quibble

Jun 19 • Paul Russell

8

May 2026

Should you follow up or not?

The psychology of reactance.

May 17 • Paul Russell

10

2

April 2026

When luxury becomes transactional

Full service airlines acting like low cost carriers

Apr 30 • Paul Russell

7

3

March 2026

Can you use MBTI to profile clients?

I mean you could, but a mood ring will work just as well.

Mar 28 • Paul Russell

7

2

Does store layout actually change what people buy?

(Yes, it does)

Mar 16 • Paul Russell

6

1

Scammers always end their prices in a 7.

But why do they actually do this?

Mar 6 • Paul Russell

8

February 2026

Are we witnessing the death of aspiration in luxury?

Luxury Academy Newsletter

Feb 26 • Paul Russell

11

1

Why Your Best Clients Ignore "Limited Edition"

The lie of scarcity

Feb 20 • Paul Russell

9

DiSC Assessement - Real or Fake?

Insightful or Complete Nonsense?

Feb 14 • Paul Russell

4

2

When to fire a client

Watch now | When good money isn’t worth the bad behaviour.

Feb 8 • Paul Russell

6

2

1

12:35

January 2026

Should You Change Your Accent to Get Ahead?

This is usually code for: “Should I try to sound posh?”

Jan 9 • Paul Russell

7

2

1