Can you use MBTI to profile clients?

I mean you could, but a mood ring will work just as well.

Mar 28 • Paul Russell

6

2

Does store layout actually change what people buy?

(Yes, it does)

Mar 16 • Paul Russell

5

1

Scammers always end their prices in a 7.

But why do they actually do this?

Mar 6 • Paul Russell

6

February 2026

Are we witnessing the death of aspiration in luxury?

Luxury Academy Newsletter

Feb 26 • Paul Russell

10

1

Why Your Best Clients Ignore "Limited Edition"

The lie of scarcity

Feb 20 • Paul Russell

9

DiSC Assessement - Real or Fake?

Insightful or Complete Nonsense?

Feb 14 • Paul Russell

3

2

When to fire a client

Watch now | When good money isn’t worth the bad behaviour.

Feb 8 • Paul Russell

6

2

1

12:35

January 2026

Should You Change Your Accent to Get Ahead?

This is usually code for: “Should I try to sound posh?”

Jan 9 • Paul Russell

7

2

1

December 2025

Discounting in December? You’ve Already Lost

The more you discount, the less people trust your price.

Dec 19, 2025 • Paul Russell

3

1

16:29

Desire, Interrupted

Why too much visibility makes even luxury feel ordinary.

Dec 5, 2025 • Paul Russell

4

13:47

November 2025

NLP’s Borrowed Credibility. How It Steals the Language of Science

But it only sounds scientific to people who’ve never actually met any scientists.

Nov 21, 2025 • Paul Russell

8

2

25:48

Prestige anxiety.

The very quiet but very real panic of wealthy clients.

Nov 14, 2025 • Paul Russell

4

1

10:00