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Why Running "Special Offers" Destroys Luxury Brands
The moment your premium consulting or service business runs a public promotion, you’ve informed the market that your original fee was a lie.
Oct 6
•
Paul Russell
5
1
Why Wealthy Clients Skip Your Luxury Brand
Discover why using standard tokens of wealth, instantly destroys your professional credibility with premium clients,
Oct 1
•
Paul Russell
4
September 2026
How to Filter Out Timewasters.
Why Your Website Needs "Failure Points"
Sep 25
•
Paul Russell
3
Why 58 Views Can Make More Money Than 1M Subscribers
With Mike McGann
Sep 19
•
Paul Russell
Act Natural, Stop Being Weird.
Nothing makes people behave more strangely than being told to “act natural”.
Sep 15
•
Paul Russell
6
1
Are you accidentally tanking the value of your product or service?
The Psychology of the Horn Effect
Sep 10
•
Paul Russell
5
1
Is AI Damaging Your Client Relationships?
The danger is not AI itself.
Sep 9
•
Paul Russell
3
Why do I feel like a fraud?
Is It Imposter Syndrome, or Just Normal Self-Doubt? With Dr. Christina Aidy
Sep 5
•
Paul Russell
6
1
How to Win Over Loyal Customers Who Refuse to Switch Brands
Most marketers make the same mistake
Sep 1
•
Paul Russell
7
August 2026
How to Set Your Prices as a Luxury Service Provider Without Guessing
Most service businesses set their prices using a mixture of guesswork, what they charged last year and what they think clients will tolerate.
Aug 27
•
Paul Russell
6
1
How to Fix a Bad Online Presence (Even with No Budget) with Sandra Baas
Why "Be Yourself" is Terrible Advice for Personal Branding
Aug 23
•
Paul Russell
5
Luxury vs. Premium
Why words matter and why 'high-end' Is a stupid way to describe your business
Aug 18
•
Paul Russell
9
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