Newsletters

Can you use MBTI to profile clients?

I mean you could, but a mood ring will work just as well.

Mar 28 • Paul Russell

Does store layout actually change what people buy?

Mar 16 • Paul Russell

Scammers always end their prices in a 7.

But why do they actually do this?

Mar 6 • Paul Russell

Are we witnessing the death of aspiration in luxury?

Luxury Academy Newsletter

Feb 26 • Paul Russell

DiSC Assessement - Real or Fake?

Insightful or Complete Nonsense?

Feb 14 • Paul Russell

Should You Change Your Accent to Get Ahead?

This is usually code for: “Should I try to sound posh?”

Jan 9 • Paul Russell

Discounting in December? You’ve Already Lost

The more you discount, the less people trust your price.

Dec 19, 2025 • Paul Russell

16:29

Desire, Interrupted

Why too much visibility makes even luxury feel ordinary.

Dec 5, 2025 • Paul Russell

13:47

NLP’s Borrowed Credibility. How It Steals the Language of Science

But it only sounds scientific to people who’ve never actually met any scientists.

Nov 21, 2025 • Paul Russell

25:48

Prestige anxiety.

The very quiet but very real panic of wealthy clients.

Nov 14, 2025 • Paul Russell

10:00

Because You’re Worth It. Apparently.

Beneath the gloss and craftsmanship lies a far older business model: comfort for the anxious.

Nov 7, 2025 • Paul Russell

12:58

The Myth of Loyalty (and Other Fairy Tales Told in Boardrooms)

Brands love to believe clients stay for love. More often, it’s because leaving requires effort.

Oct 18, 2025 • Paul Russell

8:41

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