Luxury Academy

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Today is Ganesh Chathurti in India.
As a child, the first day of Ganesh Chathurti was the best day of the whole year.
 • Paul Russell
Luxury brands get personalisation wrong.
Algorithms mistake coincidence for obsession. In truth, most luxury purchases are gloriously irrational one-offs.
 • Paul Russell
Reviews are for people who think Yelp is a power move.
The wealthy operate in a different economy entirely, one without comment sections and where reputations are made and removed over martinis.
 • Paul Russell
Once upon a time, you could spot wealth from across the room
But now? Now it’s a mess.
 • Paul Russell
If you have to label it, it's not luxury.
If you have to advertise it, it’s not exclusive
 • Paul Russell
Starting an OnlyFans would be a marvellous idea.
There was some pearl-clutching, naturally.
 • Paul Russell
The psychology of anarchy
When it comes to scones, there are two kinds of people
 • Paul Russell
Expectation Bias
Perception’s a ruthless little tyrant. It decides who you are before you do.
 • Paul Russell
The Psychology of Pricing
Watch now | LUXURY ACADEMY NEWSLETTER.
 • Paul Russell
29:09
Conflict can be a spectacular sport when played well
It always amuses me when luxury brands react to complaints like guests on Jeremy Kyle waiting for the lie detector results.
 • Paul Russell
Crisp Musings
There’s something deeply suspicious about someone who chooses Ready Salted
 • Paul Russell
Good lord man, of course upgrade me.
I respond to the word upgrade the way others respond to 'fire' or 'free'.
 • Paul Russell
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